Pringles Oversharers

05/19/2010

Pringles Oversharers

I came across @Pringles latest campaign the other day - a gentle 'poke' at all those who post banal updates on FB or Twitter. The beauty of this idea is of course that Pringles has earned its position as being the authority on sharing - a positioning the crisp company have stayed true to ever since launch.

The campaign includes tips to 'help me stop' oversharing and a chance for individuals to name and shame their oversharing friends.

But the best bit is the ability to add the Pringles 'Overshare' button to Facebook, thus embedding branded content into our conversations.

It wouldn't work if the brand didn't have credibility in this space - but it couldn't be more perfect for Pringles.

19 May 2010 11:50:33

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